Latest News

The latest news and press releases from the Sexual Wellness Professional Alliance.

And Find Out What the SWPA is All About!

Meet our steering committee and team, and find out our mission and what we do.

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FEATURED POSTS

Member's Spotlight

Interview with Kate Kozlova by Colleen Godin

We are so excited to acknowledge two SWPA members this month, Kate Kozlova’s wonderful interview written by Colleen Godin for https://www.ean-online.com.

Industry Advice

Menopause + Masturbation: Insights Reveal Self-Pleasure as Key Wellness Tool — and a Booming Market Opportunity

New research highlights a major untapped market for sexual wellness brands. Key Takeaways Masturbation is an effective lifestyle tool for menopause symptom relief. Benefits are stronger with direct clitoral stimulation and orgasm. Findings reveal a large, underserved consumer segment within the sexual wellness industry. Study Overview A new study from

Industry Advice

Magic Wand Releases the 2026 Sexual Wellness Trends Report

A Deep Dive into Pleasure, Behavior, and the Changing Needs of Adults with Vulvas in North America Vibratex, Inc. — maker of the iconic Magic Wand® (formerly the Hitachi Magic Wand) — has released its new 2026 Sexual Wellness Trends Report. The report is based on the Magic Wand Wellness Study,

Members News

Members News: Dispatch from Amsterdam with Kim Airs

Kim Airs here, your intrepid pleasure products and sexuality specialist for over three decades and proud founding member of SWPA. As the Contributing Editor of Pleasure Products for the long running adult industry publication, AVN, here are my recent updates. AVN puts on the world famous adult show held in

SWPA Blog

Top 10 Ways Businesses Are Using ChatGPT and AI Tools to Work Smarter in 2025

“…Much like the internet revolution, AI will permanently reshape business and society, and organizations that ignore it do so at their own risk.”—Ben Dawson, Senior Vice President and President for (APJC) Artificial intelligence is rapidly becoming one of the most valuable tools for growth and efficiency—especially in industries like retail,

Marketing

Whips, Chains & Campaigns: 30 Kinktober Marketing Ideas for Retailers

October isn’t just for pumpkins and candy anymore — it’s also prime time to tap into one of the most exciting, underserved opportunities in sexual wellness retail: Kinktober. What began as a creative challenge in online kink communities has evolved into a cultural moment that blends the playful spirit of