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The latest news and press releases from the Sexual Wellness Professional Alliance.

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Industry Advice

Menopause + Masturbation: Insights Reveal Self-Pleasure as Key Wellness Tool — and a Booming Market Opportunity

New research highlights a major untapped market for sexual wellness brands. Key Takeaways Masturbation is an effective lifestyle tool for menopause symptom relief. Benefits are stronger with direct clitoral stimulation and orgasm. Findings reveal a large, underserved consumer segment within the sexual wellness industry. Study Overview A new study from

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Industry Advice

Magic Wand Releases the 2026 Sexual Wellness Trends Report

A Deep Dive into Pleasure, Behavior, and the Changing Needs of Adults with Vulvas in North America Vibratex, Inc. — maker of the iconic Magic Wand¼ (formerly the Hitachi Magic Wand) — has released its new 2026 Sexual Wellness Trends Report. The report is based on the Magic Wand Wellness Study,

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Members News

Members News: Dispatch from Amsterdam with Kim Airs

Kim Airs here, your intrepid pleasure products and sexuality specialist for over three decades and proud founding member of SWPA. As the Contributing Editor of Pleasure Products for the long running adult industry publication, AVN, here are my recent updates. AVN puts on the world famous adult show held in

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SWPA News

SWPA Newletter – Sept 2025

If you experience trouble viewing the flipbook full page, click the fullscreen icon. You can also view online here- https://my.visme.co/view/17enxrj3-swpa-newletter-september-2025  

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SWPA News

SWPA Newletter – July 2025

If you experience trouble viewing the flipbook full page, click the fullscreen icon. You can also view online here- https://my.visme.co/view/j0n8vzzy-swpa-newletter-july-2025  

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SWPA News

SWPA Newletter – Jane 2025

If you experience trouble viewing the flipbook full page, click the fullscreen icon. You can also view online here- https://my.visme.co/view/y4rvjwjx-swpa-newletter-june-2025  

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SWPA News

SWPA Newletter – May 2025

If you experience trouble viewing the flipbook full page, click the fullscreen icon. You can also view online here- https://my.visme.co/view/01963e30-swpa-newletter-may-2025  

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Sex Resources

The Best Sexual Wellness Workshops and Certification Programs

The best sex ed programs & workshops for sexual wellness professionals Looking to boost your knowledge of sexual wellness or further your passion in your profession? Whether you’re curious about how to better support clients with pleasure-positive education or ready to dive into full sex coach training, this guide has

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Industry Advice

Age Verification Resources for SWPA Members

Do state age verification laws apply to pleasure products? Maybe! The Free Speech Coalition maintains a number of resources for businesses affected by age-verification legislation. Your membership to SWPA helps make this possible. Bill TrackerStay up-to-date on age-verification legislation that could affect you and your business. Age-Verification FAQGet answers to

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SWPA News

SWPA Newsletter April 2025

If you experience trouble viewing the flipbook full page, click the fullscreen icon. You can also view online here- https://my.visme.co/view/n01v8rmn-swpa-newletter-april-2025

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SWPA News

SWPA Newsletter March 2025

If you experience trouble viewing the flipbook full page, click the fullscreen icon. You can also view online here- https://my.visme.co/view/epjeeqwy-swpa-newletter-march-2025#s1

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