BURBANK, Calif. — The Free Speech Coalition (FSC) has teamed up with a group of sexual wellness professionals to form the industry’s first formal trade organization, the Sexual Wellness Professional Alliance (SWPA).
Operating as a division of the FSC, the SWPA will primarily focus on serving “the complex needs of individuals within sexual wellness manufacturing, distribution, sales and education,” a rep said.

The SWPA has established a four-part mission: Create a unified voice for sexual wellness industry professionals; improve collaborative, professional communication; offer education, mentorship opportunities and shared resources; and financially support the FSC’s legal advocacy on behalf of sexual wellness businesses.

“The SWPA’s formation has been developing over the last 18 months and builds upon significant past efforts by the FSC and other professionals to build this type of collective,” the rep added.

Led by a core team from the FSC, development meetings have included over a dozen sexual wellness industry veterans representing every constituent sector, from manufacturing to distribution.

Committees for operations, membership and marketing are active.

The three-person SWPA steering committee is comprised of Scott Watkins of Doc Johnson, Alicia Sinclair of COTR and Ken Herskovitz of Vibratex.

“This alliance is necessary for the growth of our industry and the individual professionals who make a difference for businesses and consumers,” said Watkins. “We will work together to make this collective strong by providing the expertise of our board members, programs that assist with growth, and continuous support from the industry as a whole.”

Membership sign-ups will begin in January, following the group’s kick-off presentation at ANME in Burbank, where the group is planning a strong presence with a staffed booth and introductory events.

For more information, visit the SWPA page or email administrator Tamara Bell at tamara@freespeechcoalition.com.

(Previously published n Xbiz.com)